Tuesday, September 23, 2008

China Central Television

China Central Television or Chinese Central Television, commonly abbreviated as CCTV is the major in Mainland China. Organizationally, it is a statutory agency within the State Administration of Radio, Film, and Television which is subordinate to the State Council of the People's Republic of China. Its editorial independence is subject to government policy considerations. CCTV has a network of 18 channels broadcasting different programming and reaching more than a billion viewers on the Chinese mainland.

Its news reporting follows policy regulated by the State Administration of Radio, Film, and Television which is directly administered by the Central People's Government and by default the Communist Party of China. Most of its programming, however, is a mix of documentaries, comedy, entertainment and dramatic programming, the majority of which consists of Chinese soap operas and entertainment. Like many media outlets in China, CCTV had its state subsidy reduced dramatically in the 1990s, and hence finds it necessary to balance its role as a government agency with the practical fact that it must attract viewers so that it can sell commercial advertising to become more of a for profit state owned corporation.

In searching for viewers, CCTV has found itself in competition with local television stations which have been creating increasingly large media groups in order to compete with CCTV.

History




CCTV first broadcast on September 2, 1958, under the name Television Chine, after an experimental broadcast on May 1 1958. The name was changed to CCTV on May 1, 1978. In September 2, 2008, the new CCTV Headquarters has open for the CCTV's 50th anniversary.

At the end of 1970s, like many other Chinese TV stations, CCTV only had one channel. At that time, it only had evening programs, with the broadcast usually ending at midnight. During the summer and winter time, it occasionally broadcasts during daytime for the students who were on their breaks. But by 1985, CCTV was China's major television network. In 1987, CCTV became famous for its faithful adaption of ''Dream of the Red Chamber''. It was a or "Hong Lou Meng" Today that series is available on DVD and is still very popular.

Today, CCTV has 16 national channels, most with 24-hour broadcasting, and a channel; at times airing certain US programs such as , , and , Documentaries, Movies, and new Chinese television series shot in HD.

Programs




Its thirty-minute evening news, ''Xinwen Lianbo'' , is on the air at 7:00 PM Beijing Time. By far, it is the most known and watched news program in China which mainland Chinese watch to keep up with the government's politics. Although news reform has been a prominent feature of CCTV networks, the Evening News has remained relatively the same since its first appearance in the early 1980s, having mainly focused on leaders receiving foreign guests and going on visits to foreign countries, the CPC's leaders having top meetings or conferences, and stories of courage that are supposed to exemplify one form or another of communism. Many important political news stories are broadcast through that program. This program is uploaded onto YouTube daily by Duowei, a Chinese news network.

Its yearly special program of celebrating the Chinese New Year, the CCTV New Year's Gala, is the most watched program. In 2007 research data shows that the Gala was watched by over 800 million people all over the world. It started in the early 1980s. Each year, some singers and comedians become famous because of their single performance that night.

Personalities



Producing a variety of different programming, China Central Television has a number of different program hosts, news anchors, correspondents, and contributors which appear throughout daily programing on the network.

CCTV-1 anchors


*Li Yong
*Xing Zhibin, Luo Jing - ''National News''

CCTV-9 program hosts


*James Aitken - ''Hourly News''
*Aurora Carlson - ''Rediscovering China''
*James Chau - ''World Insight''
*Yin Chen - ''Travelogue''
*Dang Bing - ''Nature and Science''
*Li Dongning - ''CCTV News''
*Marc Edwards - ''Travelogue''
*Liang Honn - ''Asia Today''
*Jennifer Hsiung - ''Sports Scene''
*Eyee Hsu - ''Up Close''
*Ji Xiao Jun - ''Culture Express'', ''New Frontiers''
*Michele Lean - ''Travelogue'', ''Center Stage''
* - ''World Wide Watch''
*Edwin Maher - ''CCTV News''
* - ''Communicate in Chinese''
*Alistair Shewring - ''Sports Scene''
*Ja Thamrong - ''Biz China''
*Tian Wei - ''Dialogue''
*Yang Rui - "Dialogue"
*Zhao Bin - ''Documentary''
* - ''Around China''

CCTV-9 correspondents and substitute anchors



*Jennifer Eden - ''Weather''
*Halla Mohieddeen - ''Weather''
*Rosemary Lodge - ''Weather''

Channels


CCTV has 37 different open channels of programming content and competes with television stations run by local governments such as and foreign programming which can be readily received via satellite television. The CCTV channels are listed in sequential order with no discerning descriptions, e.g. CCTV-1, CCTV-2, etc, similar to those channels in Europe and in other places around the world.

The eighteen channels are:
* CCTV-1 Public
* CCTV-2 Mixture
* CCTV-3 Arts and Entertainments
* CCTV-4 International, in Chinese
* CCTV-5 Sports
* CCTV-6 Films
* CCTV-7 Military/Agriculture
* CCTV-8 TV series
* CCTV-9 International, in English
* CCTV-10 Science and Education
* CCTV-1 Chinese Traditional Opera
* CCTV-12 Society and Law
* CCTV-News -- 24-hour News
* CCTV-Children -- Children's channel
* CCTV-Music -- Classic and Folk Music
* CCTV-E -- in Spanish
* CCTV-F -- in French
* CCTV-HD -- High-definition programming
* SBC-CBS 1 -- English Public
* SVC-CBS 2 -- English Mixture

Overseas broadcasting


It is possible to receive channels CCTV-4 , CCTV-9 , CCTV-E and CCTV-F outside China by using a signal. CCTV has just recently switched from to DVB primarily due to better signal quality and the ability to charge for reception . The overseas channels are widely available across many cable and satellite providers.

The English language CCTV-9 feed is available in the United States on Dish Network Channel 265. It was previously also televised on DirecTV via channel 455 which ended on Monday, August 25th, 2008. CCTV-9 is also available in the United States on Time Warner Cable, channel 134 and Cox Cable, channel 322 in most areas. In the United Kingdom, CCTV-9 is available on Sky Digital channel 511. In Barbados, CCTV 9 is available via the subscription service on channel 209. CCTV-9 is also available as a live feed from their website. The Spanish service is available on Dish Network Channel 884, but not from DirecTV at this time. The Chinese language channels CCTV-1, CCTV-3 and CCTV-6 are also available via Dish Network's Great Wall TV Package and Rogers Cable in Canada.

Additionally CCTV is broadcasted over a video over the Internet service named .

CCTV-4 split into 3 channels beginning April 1, 2007, namely CCTV International Asia, CCTV International Europe, and CCTV International America, in order to improve service for audiences around the world.

The CCTV channels 1, 2, 4, 7, 9-12, E and F can be seen live anywhere on CCTV.com for free. However the actual live International Olympics coverage being held in Beijing from 8 August, 2008 is blacked out due to regulations of the International Olympics Committee.

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